The Daniels Group
Since 1948, The Daniels Group has helped organizations achieve and often exceed their marketing objectives. Trusted, long-term relationships are at the core of our business philosophy. We bring together decades of broad-based experience, cutting-edge print and print-to-web technology and our creative energy in partnership with our clients. We know what works and what doesn’t.
We provide you with the tools you need to achieve your marketing objectives including Project Management, Information Intelligence, Creative and Production, and Results Optimization.
Our Core Values:
- Customer Focused
- Community Minded
Our Mission is to grow your business
The Daniels Group will be your preferred communications partner
Ernie Daniels came to Asheville, North Carolina in the spring of 1948 expecting to die of tuberculosis. In those days doctors often “prescribed” the clear mountain air of Asheville. But Ernie was a businessman and an entrepreneur who was not interested in sitting still. Armed with only a steno pad he took up shop on a park bench at Pritchard Park and started offering typing services to local businesses.
Later, he cut a deal with a local law firm offering to do their typing in the mornings for free if they would allow him to use their typewriter and sell typing to others in the afternoon. Within a short time he saved enough money to buy a typewriter and set up a small “letter shop” to serve the local community. His health stayed poor but his business grew.
In 1955, the Daniels family expanded the company by purchasing an existing answering service provider and creating the first professional telephone answering service in Western North Carolina. Once again, the entrepreneurial spirit of this determined man brought a vision for new services to this area.
1956 saw the fledgling company become a part of the Diser Corporation, billed as the nation’s first conglomerate. But management changes caused Ernie to rethink that decision and move away from the corporation after only a few years.
By 1965, Jim Daniels, Ernie’s son, took over the family business and purchased the largest printing company in town – Miller Printing. Like his father before him his vision for business and offering services to help a growing community helped him expand and grow throughout the next decades.
In 1978, the company expanded into the alarm monitoring central station market. Daniels Monitoring Service was among the first companies licensed by the newly established North Carolina Alarm Systems Licensing Board.
Through the years there have been many “firsts”. In 1986, the company became the first to integrate printing, telecommunications and fulfillment. By 1993 the company began to use personal computers to offer variable data documents using an in-house DOS based program written by the general manager at the time.
By 2001, the company developed an internal Information Technology group to help customers better communicate their marketing messages through the technology available. By the following year Daniels Graphics added the first digital printing press in Western North Carolina to their service offerings.
Acknowledging that collateral management has become a toil for marketing departments, they installed internal storefronts for their customers. These marketing portals allow their customers to get out from under ‘juggling’ materials and focus on business growth.
In 2015, Jami Daniels, third generation in the business, took over the reins as COO. In 2016, Jim Daniels died and she became CEO.
Today the company continues to grow and add services as new technologies improve our ability to communicate our customers messages in the most cost effective ways.
And at our last picnic, we had a band.
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