Fascinating article out of Collectors Weekly. Looks like Facebook has a print shop and they use print for their internal brand. You’d think a firm with as many resources as Facebook wouldn’t need to rely on the passion of a renegade screenprinter to spread its internal messaging, but corporate cultures, especially those in the Silicon Valley, live and die on...
5 Tips for Increasing Your QR Code Scans
It seems like QR codes are all over the place, but are consumers using them to the extent that marketers keep forecasting? Here are 5 useful tips from Qreate and Track. 1) Provide instructions near the QR Code Yes, awareness of QR Codes has increased dramatically over the past few months. But there are still plenty of people out there that don’t know...
3 Tips for Succeeding with Direct Mail
In this article, from InterlinkONE, VP of Sales Karen DeWolfe shares three practical tips to help you succeed with your direct mail efforts. One of my favorite people in the print industry, Margie Dana, wrote a fantastic piece this week that was titled “How Direct Mail Packs a Punch in 7 Ways“. For companies that run direct mail campaigns, the...
Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012
Sep 16, 2011 11:25 AM, By Beth Negus Viveiro, Chief Markerter.com Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending: • Jim Wheaton, cofounder/principal, Wheaton Group/B2BMarketing.com • Grant Johnson, president/CMO,...
Your Customers Have Changed – Have You?
By Meridith Elliott Powell from Motion First Let’s face it – The economy is not down, it has changed! If you want to be successful in this economy the first thing you need to realize is just how incredibly changed it is. I don’t care what economists, experts and business gurus are saying or predicting, the truth is no matter what the economy does –...
