It seems like QR codes are all over the place, but are consumers using them to the extent that marketers keep forecasting? Here are 5 useful tips from Qreate and Track. 1) Provide instructions near the QR Code Yes, awareness of QR Codes has increased dramatically over the past few months. But there are still plenty of people out there that don’t know...
Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012
Sep 16, 2011 11:25 AM, By Beth Negus Viveiro, Chief Markerter.com Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending: • Jim Wheaton, cofounder/principal, Wheaton Group/B2BMarketing.com • Grant Johnson, president/CMO,...
