By Heidi Tolliver-Walker, Industry Analyst, article from July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...August 9, 2017
8 Reasons Direct Mail is Critical in B2B Marketing
Postal Service’s Rate Changes You Will See in 2017
November 2, 2016 Author: Renee Bingling (Re-posted from NeoPost) The U.S. Postal Service® has recently received approval from the Postal Regulatory Commission (PRC) to proceed with implementation of its January 2017 rate changes for First-Class Mail, Standard Mail, Periodical products, and Pack...December 1, 2016
Excellence isn’t enough.
By Mark Sanborn A car is a car, but a BMW is a driving machine. (BMW enjoys the highest profit margin in the luxury car segment.) There is the iPad, and then there are products generically called “tablets.” And why the premium on bags with the easily recognized Gucci logo? Samenes...September 17, 2013
The Learning Project – March “Management Lessons I learned from my Dog”
Join us in March for our next Learning Project. This seminar offers a humorous but insightful take on common management problems. According to Ed Tashjian, we can learn a great deal about leadership and learning by observing our dogs. March 20th at 8:30 – 10:00 131 Sweeten Creek Road Come ...March 4, 2013