Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch. With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...February 19, 2018
The Power of Touch
4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner Is direct mail even relevant in this day and age? The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018. Direct mail has the highest response rate compared to other marketing tactics [...January 22, 2018
Wait, you have a call center?
Ernest Daniels came to Asheville, NC to die of tuberculosis. As Jim Daniels used to tell it, ‘he didn’t die, so he had to do something, so he started a business’. Ernest made a deal with a law firm downtown that in exchange for the use their typewriter and desk in the evenings ...December 19, 2017
8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...August 9, 2017
Postal Service’s Rate Changes You Will See in 2017
November 2, 2016 Author: Renee Bingling (Re-posted from NeoPost) The U.S. Postal Service® has recently received approval from the Postal Regulatory Commission (PRC) to proceed with implementation of its January 2017 rate changes for First-Class Mail, Standard Mail, Periodical products, and Pack...December 1, 2016
Excellence isn’t enough.
By Mark Sanborn A car is a car, but a BMW is a driving machine. (BMW enjoys the highest profit margin in the luxury car segment.) There is the iPad, and then there are products generically called “tablets.” And why the premium on bags with the easily recognized Gucci logo? Samenes...September 17, 2013
The Learning Project – March “Management Lessons I learned from my Dog”
Join us in March for our next Learning Project. This seminar offers a humorous but insightful take on common management problems. According to Ed Tashjian, we can learn a great deal about leadership and learning by observing our dogs. March 20th at 8:30 – 10:00 131 Sweeten Creek Road Come ...March 4, 2013