Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch. With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...February 19, 2018
The Power of Touch
Project Spotlight: Texas Women’s Conference – Conference Attendee Gift
Working with Hornaday Design of Asheville, NC, we printed, padded, and kitted these gifts. They are assembled and encircled with a printed belly band, boxed, and shipped to the conferences. Note the red gum on the pads adds a little extra pop of interest. The mission of the Conference for Wome...February 19, 2018
Got Sour Marketing?
Marketing collateral can make up a significant portion or a company’s entire marketing budget, so it makes good business sense to get all of that collateral out to the intended audience in a timely manner. But what happens when those materials sit in a warehouse until they go “sour”? A portion...February 14, 2018
The Death and Resurrection of the QR Code
You, like many others, may think that QR Codes are dead – a great idea, perhaps, but, after being heavily hyped early on, it seems they never realized their promise. A recent addition, to Apple’s iOS 11, however, may change everything. Ten years ago QR codes were going to be the hottest ...February 7, 2018
Pikachu and your Print Campaign
“What does a tiny, yellow Pokemon have to do with my print campaign”? The answer is: Augmented Reality. You may recall the recent phenomenon of Pokemon Go. The app that had an entire generation of kids staring at their phones, looking for Poke-stops, while clamoring to catch those elusive Po...January 29, 2018
4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner Is direct mail even relevant in this day and age? The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018. Direct mail has the highest response rate compared to other marketing tactics [...January 22, 2018
Grab ’em by the envelope!
We’ve seen the studies about Millennials and direct mail. As high tech increases the appeal of high touch, the importance of mail in the marketing mix gets more and more evident. The Internet didn’t kill mail. It just made mail feel more important. Want your prospects to rip into your dire...January 18, 2018
Is the Portal Your Printer is Offering Good for You OR Good for Them?
By Tim Bryant There is a lot of talk in the marketplace about Portals these days. Many websites offer a space to set up an account and login so you can check on orders and track your shipments. Libraries want you to use your library card to sign in on their website to access more […]...January 17, 2018
Wait, you have a call center?
Ernest Daniels came to Asheville, NC to die of tuberculosis. As Jim Daniels used to tell it, ‘he didn’t die, so he had to do something, so he started a business’. Ernest made a deal with a law firm downtown that in exchange for the use their typewriter and desk in the evenings ...December 19, 2017
The So-Called Death of Print
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The familiar words of John Wannamaker, pioneer of the department store concept and inventor of the price tag, only strike marketers as half funny. We’re always chasing the dream of the next big thi...December 15, 2017
Featured in the December 2017 issue of Capital at Play By Jami Daniels, CEO of The Daniels Group, an Asheville-based commercial printing and marketing company and call center service The evolving model of a family business means remaining aware that you are part of something bigger than yourself. As...December 1, 2017
The Power of Touch
Haptic marketing has been a buzzword for a few years now. Marketers are applying the importance of touch. “Haptic” is to touch as “Optics” are to vision. Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...October 23, 2017