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Category: Marketing

Keyword:  Legacy Keyword: Legacy
Featured in the December 2017 issue of Capital at Play By Jami Daniels, CEO of The Daniels Group, an Asheville-based commercial printing and marketing company and call center service The evolving model of a family business means remaining aware that you are part of something bigger than yourself. As...
The Power of Touch The Power of Touch
Haptic marketing has been a buzzword for a few years now.  Marketers are applying the importance of touch.  “Haptic” is to touch as “Optics” are to vision.   Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...
Shine on! Shine on!
Add true Silver or Gold metallic to your variable or short run pieces! Learn more!...
Asheville-based The Daniels Group utilizes new tech to expand services Asheville-based The Daniels Group utilizes new tech to expand services
The Daniels Group Doubles Its Commercial Printing Capacity with New Technology Asheville-based commercial printing company and call center adds new equipment to expand services Asheville, N.C. — The Daniels Group, an Asheville-based commercial printing company and call center service, announced to...
8 Reasons Direct Mail is Critical in B2B Marketing 8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from  July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...
8 Great Fundraising Habits 8 Great Fundraising Habits
From Fundraising Success – By Jeff Jowdy | Posted on January 14, 2015 Develop meaningful relationships with donors. Get to know your donors — each is different. Help to meet their needs and interests. Say “thank you” more than “please.” Be sure that your next request ...
Can a Print Publication Be Equally Effective Online? Testing the Effect of Medium Type on Marketing Communication
From Print In The Mix: By Robert G. Magee Source: Can a print publication be equally effective online? Testing the effect of medium type on marketing communications; Robert G. Magee, Virginia Tech; Marketing Letters; March 2013, Volume 24, Issue 1, pp 85-95.   “Faced with budgetary pre...
32 Ways to Use Facebook in Your Business
By Meryl K Evans for Gigaom Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers. Here are 32 ways to use Facebook in your busin...
Super Responses!
We’ve gotten some great responses to our Super Hero campaign.  We asked, What is your Superhero Name?  What is your Superpower? What is your Kryptonite?  Here are some of our favorite responses:  ...
As you plan your 2014…Add a few more tools to your arsenal!
We want to know: What is your Superhero Name? What is your Super Power? What is your Kryptonite? Let us know here…  And we’ll enter you in a drawing to win a $150.00 Amazon gift card…...
Is NFC the next big thing in Print?
Near Field Technology (NFC) is the latest way to combine the print space with the digital space.  While it’s been used overseas for some time, it’s just starting to gain a foot hold in America.   A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go [&he...
Frustrated with obsolete materials and slow to market turns? Drowning in materials requests? Running out of space?
Wish Alfred would just show up and take care of everything? Selecting a warehousing and fulfillment partner requires careful consideration Our team can release your inner superhero!  We’ve been handling fulfillment projects for more than 50 years.  With 24 hour service, it’s like you never sle...