By Gabrielle Liner Is direct mail even relevant in this day and age? The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018. Direct mail has the highest response rate compared to other marketing tactics [...January 22, 2018
4 Facts about Direct Mail that will Surprise You
Grab ’em by the envelope!
We’ve seen the studies about Millennials and direct mail. As high tech increases the appeal of high touch, the importance of mail in the marketing mix gets more and more evident. The Internet didn’t kill mail. It just made mail feel more important. Want your prospects to rip into your dire...January 18, 2018
Is the Portal Your Printer is Offering Good for You OR Good for Them?
By Tim Bryant There is a lot of talk in the marketplace about Portals these days. Many websites offer a space to set up an account and login so you can check on orders and track your shipments. Libraries want you to use your library card to sign in on their website to access more […]...January 17, 2018
The So-Called Death of Print
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The familiar words of John Wannamaker, pioneer of the department store concept and inventor of the price tag, only strike marketers as half funny. We’re always chasing the dream of the next big thi...December 15, 2017
Featured in the December 2017 issue of Capital at Play By Jami Daniels, CEO of The Daniels Group, an Asheville-based commercial printing and marketing company and call center service The evolving model of a family business means remaining aware that you are part of something bigger than yourself. As...December 1, 2017
The Power of Touch
Haptic marketing has been a buzzword for a few years now. Marketers are applying the importance of touch. “Haptic” is to touch as “Optics” are to vision. Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...October 23, 2017
Asheville-based The Daniels Group utilizes new tech to expand services
The Daniels Group Doubles Its Commercial Printing Capacity with New Technology Asheville-based commercial printing company and call center adds new equipment to expand services Asheville, N.C. — The Daniels Group, an Asheville-based commercial printing company and call center service, announced to...August 10, 2017
8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...August 9, 2017
We cleaned up at the 2016 PICA Awards!
3 Best of Category 1 Special Judges Award Since 1966, the PICA* Awards have been the premier symbol of excellence for the graphics industry in North and South Carolina. The PICA Awards demonstrate a company’s commitment to excellence in graphic communications. ...May 15, 2017
Big night for the Center for Craft Creativity and Design
We were excited to sponsor the 20 year anniversary celebration for the Center of Craft Creativity and Design. A big event for such a cool organization! See more party pics here....August 18, 2016
Daniels Graphics PICA Awards 2015
Daniels Graphics won 2 PICA awards this year. The PICA Awards competition is one of the largest printing contests in the nation. This year, the PICA Awards attracted more than 600 entries from 47 printing companies, along with more than 130 entries from 5 graphic arts high schools and 7 college grap...May 6, 2016