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Category: Resources

The Power of Touch The Power of Touch
Haptic marketing has been a buzzword for a few years now.  Marketers are applying the importance of touch.  “Haptic” is to touch as “Optics” are to vision.   Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...
8 Reasons Direct Mail is Critical in B2B Marketing 8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from  July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...
Postal Service’s Rate Changes You Will See in 2017
November 2, 2016 Author: Renee Bingling  (Re-posted from NeoPost) The U.S. Postal Service® has recently received approval from the Postal Regulatory Commission (PRC) to proceed with implementation of its January 2017 rate changes for First-Class Mail, Standard Mail, Periodical products, and Pack...
Postal Reg Changes and Updated Lists Postal Reg Changes and Updated Lists
In the near future the post office will begin charging us a monthly fee if we exceed 0.8% in NCOA errors out of our total mailing quantity for each month. In order to avoid exceeding this percentage, it will become our default procedure to remove any records from the mailing which contain chargeable...
Pantone’s bold choice for colour of the year: Pantone’s bold choice for colour of the year:
Two Colours!  Rose Quartz and Serenity:         Check out the colour formulas, guides, and standards....
8 Great Fundraising Habits 8 Great Fundraising Habits
From Fundraising Success – By Jeff Jowdy | Posted on January 14, 2015 Develop meaningful relationships with donors. Get to know your donors — each is different. Help to meet their needs and interests. Say “thank you” more than “please.” Be sure that your next request ...
Can a Print Publication Be Equally Effective Online? Testing the Effect of Medium Type on Marketing Communication
From Print In The Mix: By Robert G. Magee Source: Can a print publication be equally effective online? Testing the effect of medium type on marketing communications; Robert G. Magee, Virginia Tech; Marketing Letters; March 2013, Volume 24, Issue 1, pp 85-95.   “Faced with budgetary pre...
9 Things Great Leaders Say Every Day
BY Bill Murphy Jr.  @BillMurphyJr  from Inc Magazine People judge you by what you do–and by what you say. Here are nine phrases that should roll off your lips every single day. Your words are among your greatest tools. They’re a window into your vision, your values and your abilities....
Is NFC the next big thing in Print?
Near Field Technology (NFC) is the latest way to combine the print space with the digital space.  While it’s been used overseas for some time, it’s just starting to gain a foot hold in America.   A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go [&he...
Useful writing resource site
Check this out:  You can copy and paste what you’ve written here and it will calculate your Fleish Readability Score. http://www.readability-score.com/...
Personalized Marketing Drives Buyer Readiness and Sales
By Lenna Garibian  From Marketing Profs Cross-channel, customer-centric marketing (AKA personalized marketing), the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences, appears to increase buyer readiness, engage...