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Category: Resources

The Neuroscience of Touch The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch.  Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...
Spice Up Your Print: iGold & iSilver Metallic Ink Spice Up Your Print: iGold & iSilver Metallic Ink
By Gabrielle Liner Most companies with tight marketing budgets (which seems like everyone nowadays), feel limited to a cheap, digital, short-run job when it comes to print. What most people don’t realize is that there is a lot you can do with digital print.  And you don’t have to settle for che...
Is the Portal Your Printer is Offering Good for You OR Good for Them? Is the Portal Your Printer is Offering Good for You OR Good for Them?
By Tim Bryant There is a lot of talk in the marketplace about Portals these days. Many websites offer a space to set up an account and login so you can check on orders and track your shipments.  Libraries want you to use your library card to sign in on their website to access more […]...
The So-Called Death of Print The So-Called Death of Print
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The familiar words of John Wannamaker, pioneer of the department store concept and inventor of the price tag, only strike marketers as half funny. We’re always chasing the dream of the next big thi...
The Power of Touch The Power of Touch
Haptic marketing has been a buzzword for a few years now.  Marketers are applying the importance of touch.  “Haptic” is to touch as “Optics” are to vision.   Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...
8 Reasons Direct Mail is Critical in B2B Marketing 8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from  July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...
Postal Service’s Rate Changes You Will See in 2017
November 2, 2016 Author: Renee Bingling  (Re-posted from NeoPost) The U.S. Postal Service® has recently received approval from the Postal Regulatory Commission (PRC) to proceed with implementation of its January 2017 rate changes for First-Class Mail, Standard Mail, Periodical products, and Pack...
Postal Reg Changes and Updated Lists Postal Reg Changes and Updated Lists
In the near future the post office will begin charging us a monthly fee if we exceed 0.8% in NCOA errors out of our total mailing quantity for each month. In order to avoid exceeding this percentage, it will become our default procedure to remove any records from the mailing which contain chargeable...
Pantone’s bold choice for colour of the year: Pantone’s bold choice for colour of the year:
Two Colours!  Rose Quartz and Serenity:         Check out the colour formulas, guides, and standards....
8 Great Fundraising Habits 8 Great Fundraising Habits
From Fundraising Success – By Jeff Jowdy | Posted on January 14, 2015 Develop meaningful relationships with donors. Get to know your donors — each is different. Help to meet their needs and interests. Say “thank you” more than “please.” Be sure that your next request ...
Can a Print Publication Be Equally Effective Online? Testing the Effect of Medium Type on Marketing Communication
From Print In The Mix: By Robert G. Magee Source: Can a print publication be equally effective online? Testing the effect of medium type on marketing communications; Robert G. Magee, Virginia Tech; Marketing Letters; March 2013, Volume 24, Issue 1, pp 85-95.   “Faced with budgetary pre...
9 Things Great Leaders Say Every Day
BY Bill Murphy Jr.  @BillMurphyJr  from Inc Magazine People judge you by what you do–and by what you say. Here are nine phrases that should roll off your lips every single day. Your words are among your greatest tools. They’re a window into your vision, your values and your abilities....