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Category: The Web

The Power of Touch The Power of Touch
Haptic marketing has been a buzzword for a few years now.  Marketers are applying the importance of touch.  “Haptic” is to touch as “Optics” are to vision.   Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...
Postal Service’s Rate Changes You Will See in 2017
November 2, 2016 Author: Renee Bingling  (Re-posted from NeoPost) The U.S. Postal Service® has recently received approval from the Postal Regulatory Commission (PRC) to proceed with implementation of its January 2017 rate changes for First-Class Mail, Standard Mail, Periodical products, and Pack...
8 Great Fundraising Habits 8 Great Fundraising Habits
From Fundraising Success – By Jeff Jowdy | Posted on January 14, 2015 Develop meaningful relationships with donors. Get to know your donors — each is different. Help to meet their needs and interests. Say “thank you” more than “please.” Be sure that your next request ...
Pantone goes with Marsala for Colour of the Year Pantone goes with Marsala for Colour of the Year
The Pantone Colour of the Year is Marsala!...
Can a Print Publication Be Equally Effective Online? Testing the Effect of Medium Type on Marketing Communication
From Print In The Mix: By Robert G. Magee Source: Can a print publication be equally effective online? Testing the effect of medium type on marketing communications; Robert G. Magee, Virginia Tech; Marketing Letters; March 2013, Volume 24, Issue 1, pp 85-95.   “Faced with budgetary pre...
32 Ways to Use Facebook in Your Business
By Meryl K Evans for Gigaom Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers. Here are 32 ways to use Facebook in your busin...
9 Things Great Leaders Say Every Day
BY Bill Murphy Jr.  @BillMurphyJr  from Inc Magazine People judge you by what you do–and by what you say. Here are nine phrases that should roll off your lips every single day. Your words are among your greatest tools. They’re a window into your vision, your values and your abilities....
Is NFC the next big thing in Print?
Near Field Technology (NFC) is the latest way to combine the print space with the digital space.  While it’s been used overseas for some time, it’s just starting to gain a foot hold in America.   A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go [&he...
Useful writing resource site
Check this out:  You can copy and paste what you’ve written here and it will calculate your Fleish Readability Score. http://www.readability-score.com/...
Excellence isn’t enough.
By Mark Sanborn   A car is a car, but a BMW is a driving machine. (BMW enjoys the highest profit margin in the luxury car segment.) There is the iPad, and then there are products generically called “tablets.” And why the premium on bags with the easily recognized Gucci logo? Samenes...
Wear your favorite books
From kottke.org:  Each of these shirts offered for sale by Litographs contains the entire text of your favorite public domain book. You may have seen these designs featured back when they were just available as posters. But what good is a poster when you have to bring someone inside your house to s...
New font may help people with some symptoms of dyslexia read better
“OpenDyslexic is created to help with some of the symptoms of dyslexia. Letters have heavy weighted bottoms to indicate direction. You are able to quickly figure out which part of the letter is down which aids in recognizing the correct letter, and sometimes helps to keep your brain from rotating ...