Gone are the days of purchasing thousands more than necessary to get the “per piece price down”. Don’t do more than you need to, only to end up recycling the lot at the end of the year.
Marketers need to generate leads, but their resources are already fully allocated. Too much time is spent manually distributing information. Too much money is wasted on the day to day management of materials, printing pieces, answering requests. Free up your team to think big picture and strategy and let us handle the grunt work.
Salespeople want the materials now. Sometimes the marketing department can spend more time fielding requests than thinking through new efforts. Let individuals have easy access to any materials, without giving up oversight controls.
Are your people going “rogue”: Purchasing materials on their own and distorting the brand? Keep strong controls on the brand you worked so hard to build. Logos will match and design standards will be in place.
