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4 Facts about Direct Mail that will Surprise You 4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner   Is direct mail even relevant in this day and age?  The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018.   Direct mail has the highest response rate compared to other marketing tactics [...
Grab ’em by the envelope! Grab ’em by the envelope!
We’ve seen the studies about Millennials and direct mail.  As high tech increases the appeal of high touch,  the importance of mail in the marketing mix gets more and more evident. The Internet didn’t kill mail.  It just made mail feel more important. Want your prospects to rip into your dire...
Is the Portal Your Printer is Offering Good for You OR Good for Them? Is the Portal Your Printer is Offering Good for You OR Good for Them?
By Tim Bryant There is a lot of talk in the marketplace about Portals these days. Many websites offer a space to set up an account and login so you can check on orders and track your shipments.  Libraries want you to use your library card to sign in on their website to access more […]...
Welcome, Gabrielle! Welcome, Gabrielle!
The Daniels Group Announces Gabrielle Liner as New Account Representative Asheville, N.C. –  January 2018 – The Daniels Group, a leading provider in print and marketing collateral management services in the Asheville area, announced that Gabrielle Liner has joined the sales team as an Account R...
The Company of Firsts The Company of Firsts
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Wait,  you have a call center? Wait, you have a call center?
Ernest Daniels came to Asheville, NC to die of tuberculosis.  As Jim Daniels used to tell it,  ‘he didn’t die,  so he had to do something,  so he started a business’.     Ernest made a deal with a law firm downtown that in exchange for the use their typewriter and desk in the evenings ...
The So-Called Death of Print The So-Called Death of Print
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The familiar words of John Wannamaker, pioneer of the department store concept and inventor of the price tag, only strike marketers as half funny. We’re always chasing the dream of the next big thi...
Keyword:  Legacy Keyword: Legacy
Featured in the December 2017 issue of Capital at Play By Jami Daniels, CEO of The Daniels Group, an Asheville-based commercial printing and marketing company and call center service The evolving model of a family business means remaining aware that you are part of something bigger than yourself. As...
The Power of Touch The Power of Touch
Haptic marketing has been a buzzword for a few years now.  Marketers are applying the importance of touch.  “Haptic” is to touch as “Optics” are to vision.   Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...
Shine on! Shine on!
Add true Silver or Gold metallic to your variable or short run pieces! Learn more!...
Good Luck, James! Good Luck, James!
After 38 years with the company,  James Cannon retired this month.  We’ll miss you around here, James! Hope the fish are biting!...
Asheville-based The Daniels Group utilizes new tech to expand services Asheville-based The Daniels Group utilizes new tech to expand services
The Daniels Group Doubles Its Commercial Printing Capacity with New Technology Asheville-based commercial printing company and call center adds new equipment to expand services Asheville, N.C. — The Daniels Group, an Asheville-based commercial printing company and call center service, announced to...