By Gabrielle Liner
Is direct mail even relevant in this day and age? The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing.
- Direct mail has the highest response rate compared to other marketing tactics
According to Compu Mail, the direct mail household response rate is 5.1% — the highest response rate the DMA has reported since 2003. In comparison, the response rate for other tactics are: email and paid search at .6%; online display at .2%; and social media at .4%.
- Using digital and direct mail in one campaign yields the highest results
Another statistic from Compu Mail states that marketing campaigns using both direct mail and digital media platforms experienced a 118% increase in response rate (compared to those who just use direct mail). Compu Mail also reports that direct mail with digital ads yield a 28% higher conversion rate overall.
- Direct mail is easier on the brain
The Canada Post published a study on the neuroscience behind direct mail revealing that direct mail requires 21% less cognitive effort than messages coming through digital platforms. The study also revealed that brand recall was 70% higher for those who were exposed to direct mail versus digital ads. Forbes also reported that 60% of people said direct mail made a more lasting impression and they have an easier time recalling the information later.
- Direct mail makes people feel valued
A study by Forbes reported that 57% of respondents said that receiving a postcard made them feel ‘more valued and creates a more authentic relationship’ with the brand. The study also showed that 36% of people get excited and look forward to checking their mailbox everyday. Small Biz Trends states that 70% of Americans consider mail more personal than the internet.
Gabrielle Liner is Account Representative for The Daniels Group in Asheville, NC. The Daniels Group is a communications company with the tools and knowledge to help you grow your business. If you’d like to learn more about direct mail, you can reach Gabrielle at (828) 277-0704 or firstname.lastname@example.org.
The Daniels Group wants to be your mailing resource. Let us help you stay up to date on mail changes, trends, and how to get the biggest bang for your buck!