By Gabrielle Liner, Promotions Project Manager
It’s that glorious time of year — Bring on the tradeshow and conference craze! With all the logistics involved in event-planning, giveaways commonly get pushed to the back-burner, becoming a last-minute scramble for companies.
But the giveaways can actually be your most valuable asset at a show.
According to a report from PPAI, audiences across generations rank promotional products as the #1 most effective form of advertising (over broadcast, online, print, mobile). Rather than a prospect glancing at your table and walking by, they take a product with your logo & message and walk around with it! Talk about a lasting brand impression. With that in mind, make sure the promotional products you choose are items your target audience will want to walk around with and will actually use!
Here are 7 fun & practical ideas that might help as you prepare for your upcoming show:
You might think boring and basic, but the truth is, people will always love a good pen! The key is getting the right pen for your brand and audience! Make a statement.
The Imperio Pen features a stylus with a cap action mechanism.
It’s the age of all things Yeti! And while you might not necessarily want to pay for actual branded Yeti products, you can still invest in a nice quality product that gives off the same sleek feel. 12oz travel tumblers are all the rage!
The Aviana Collins Double Wall Stainless Lowball Tumbler 12 Oz. has 18/8 stainless steel with a sweatproof design, and a top rack dishwasher-safe lid made from Eastman Tritan ™ copolyester.
Tech accessories can also be a safe way to go. The wireless phone charger is one of the newest tech pieces out there – Your phone is charged by simply placing it on the product plane.
Can be used to charge iPhone 8 / 8plus, iPhone x, Samsung Galaxy S7 / S6 / Edge / Plus, Note 5, Nexus and all Qi-Enabled Devices.
Who doesn’t like a good bag? Below is an eco-friendly jute bag that can be used to carry groceries, books, etc..
The Eco-Green Jute Tote An Eco-Responsible™ product, it’s made from jute – a natural vegetable fiber and colored with Azo-free dye.
People are usually thirsty after walking around a big tradeshow… a water bottle will be a much-appreciated gift.
This 17oz Stella water bottle is made with double wall food grade stainless steel and is vacuum insulated to keep drinks cold and hot for hours.
Sticky notes are super practical. I prefer the large cubes over pads because you can imprint your brand messaging EVERYWHERE! And just imagine how much time that cube will last on someone’s desk.
Want to make a statement? Custom socks are a creative and fun way to go!
Fully custom, fully knit-in designs. Free mockups and design support.
Of course these are general ideas – The more you think like your target audience and embrace your brand, the more effective you will be with promotional products and branded giveaways. Have fun and stay on target!
Need help finding the perfect branded product? Reach out to Gabrielle Liner, Promotions Project Manager. She can guide you through the process of selecting and purchasing a product that fits your brand!