Our Mission, Vision, & Values
Initiative
Everybody’s job is to support everybody in doing their job.
It doesn’t matter whose idea it is – if it’s best for the customer, we do it.
We each contribute to the best of our ability and our ideas for improvement are encouraged.
Integrity
We exhibit strong moral and ethical principles in all we do.
We only make agreements with our customers and each other that we intend and have the power to keep.
We are like family. We treat each other, our customers, and our suppliers with honor and loyalty.
Customer Focused
Our decisions are driven by our customer’s needs.
We are more than just order takers. We listen and leverage our expertise to help our clients achieve their goals.
We take ownership in every customer interaction.
Sense of Community
We value our shared history and participation in community, both internal and external.
We truly respect each other and that is reflected in the level of cooperation exhibited throughout the company.
The Daniels Group Annual Giving Program provides a generous amount of our services pro-bono to area non-profits.