Our Mission, Vision, & Values

Since 1948, the people at The Daniels Group have helped businesses grow. In doing so, we have become the largest independent commercial printer and contact center in Western North Carolina. Today, we provide stable employment for over 50 people as a 3rd-generation, certified woman-owned company.

If our mission, vision, and values speak to you, we’d love to talk with you about becoming a customer or an employee! Find out about our career opportunities here. If you are in need of any of our services and would like us to help your business grow, please reach out to us here. Thanks for visiting our website!

  • Mission

    Our Mission is to grow your business.

  • Vision

    The Daniels Group will be your preferred communications partner.


Everybody’s job is to support everybody in doing their job.

It doesn’t matter whose idea it is – if it’s best for the customer, we do it.

We each contribute to the best of our ability and our ideas for improvement are encouraged.


We exhibit strong moral and ethical principles in all we do.

We only make agreements with our customers and each other that we intend and have the power to keep.

We are like family. We treat each other, our customers, and our suppliers with honor and loyalty.

Customer Focused

Our decisions are driven by our customer’s needs.

We are more than just order takers. We listen and leverage our expertise to help our clients achieve their goals.

We take ownership in every customer interaction.

Sense of Community

We value our shared history and participation in community, both internal and external.

We truly respect each other and that is reflected in the level of cooperation exhibited throughout the company.

The Daniels Group Annual Giving Program provides a generous amount of our services pro-bono to area non-profits.

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