Sense of Community

Here’s how our core value of SENSE OF COMMUNITY works in our day-to-day activities at The Daniels Group.

  • Create a Tone of Friendliness and Warmth.  Every conversation, phone call, e-mail, letter and even voicemail sets a tone and creates a feeling. We pay attention to every interaction and be sure we are setting a tone of friendliness, warmth and helpfulness.
  • Practice the “Human Touch”.  We listen for, and pay attention to, the things that make people unique. We use handwritten notes, personal cards, and timely phone calls to acknowledge their specialness. We show people we care about them as individuals, rather than as transactions. Genuine compassion can’t be faked.
  • Listen Generously.  Listening is more than simply “not speaking”.  We are present and engaged. We quiet the noise in our heads and let go of the need to agree or disagree. We create space for team members to express themselves without judgement. We listen with care and with empathy. Above all, we listen to understand.
  • Celebrate Success. Catching people doing things right is more effective than catching them doing things wrong. We regularly extend meaningful acknowledgement and appreciation – in all directions throughout our company.
  • Be Obsessive About Organization. Regardless of the quality of our work, if we can’t manage multiple issues, tasks and promises, we won’t be superstars.  We maintain a clean and orderly work area. We prioritize and track outstanding issues and responsibilities.
  • Share Information. With appropriate respect for confidentiality, we share information freely. We ask ourselves: “Who else needs to know this?”.  Information is one of our greatest assets. We find it, share it, and use it.
  • Assume Positive Intent.  We work from the assumption that people are good, fair, and honest, and that the intent behind their actions is positive. We set aside our own judgements and preconceived notions. We give people the benefit of the doubt.
  • Keep Things Fun.  Remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. We keep perspective.  We don’t take things personally or take ourselves too seriously. We laugh every day!

Area Non-Profits We Support


Everybody’s job is to support everybody in doing their job.

It doesn’t matter whose idea it is – if it’s best for the customer, we do it.

We each contribute to the best of our ability and our ideas for improvement are encouraged.


We exhibit strong moral and ethical principles in all we do.

We only make agreements with our customers and each other that we intend and have the power to keep.

We are like family. We treat each other, our customers, and our suppliers with honor and loyalty.

Customer Focused

Our decisions are driven by our customer’s needs.

We are more than just order takers. We listen and leverage our expertise to help our clients achieve their goals.

We take ownership in every customer interaction.

Sense of Community

We value our shared history and participation in community, both internal and external.

We truly respect each other and that is reflected in the level of cooperation exhibited throughout the company.

The Daniels Group Annual Giving Program provides a generous amount of our services pro-bono to area non-profits.

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