Customer Focused

Here’s how our core value of CUSTOMER FOCUSED works in our day-to-day activities at The Daniels Group.

PICA 2018 Awards

  • Do What’s Best for the Customer.  In all situations, we do what’s best for the customer, even if it’s to our own detriment. There’s no greater way to build a reputation than to steadfastly do what’s right for others. Every day.
  • Deliver Legendary Customer Service. We do the little things, as well as the big things that blow people away. We create extraordinary experiences they’ll tell others about. Mere customer satisfaction is for lesser companies. We create customer loyalty by doing the unexpected.
  • Communicate to be Understood.  We know our audience. We write and speak in a way that they can understand. We avoid using internal lingo, acronyms, and industry jargon. We use the simplest possible explanations.
  • Create Win/Win Solutions.  It’s a 2-way street. We learn to think from others’ perspective. We discover what they need and find a way to help them meet those needs while also fulfilling our own. Win/Win solutions are always more effective and longer lasting than win/lose situations.
  • Be a Fanatic About Response Time. People expect us to respond to their questions and concerns quickly, whether it’s in person on the phone, or by email.  This includes simply acknowledging that we got the question and we’re “on it” as well as keeping those involved continuously updated on the status of outstanding issues. Rapid response is one of the easiest and best ways to stand out from the crowd.
  • Be Relentless About Improvement. We regularly re-evaluate every aspect of our jobs to find ways to improve. We aren’t satisfied with the status quo.  “Because we’ve always done it that way” is not a reason. We keep getting better.
  • Deliver Results. While effort is appreciated, we reward and celebrate results.  We set high goals, use measurements to track our progress, and hold ourselves accountable for achieving those results.


Everybody’s job is to support everybody in doing their job.

It doesn’t matter whose idea it is – if it’s best for the customer, we do it.

We each contribute to the best of our ability and our ideas for improvement are encouraged.


We exhibit strong moral and ethical principles in all we do.

We only make agreements with our customers and each other that we intend and have the power to keep.

We are like family. We treat each other, our customers, and our suppliers with honor and loyalty.

Customer Focused

Our decisions are driven by our customer’s needs.

We are more than just order takers. We listen and leverage our expertise to help our clients achieve their goals.

We take ownership in every customer interaction.

Sense of Community

We value our shared history and participation in community, both internal and external.

We truly respect each other and that is reflected in the level of cooperation exhibited throughout the company.

The Daniels Group Annual Giving Program provides a generous amount of our services pro-bono to area non-profits.

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