Here’s how our core value of INITIATIVE works in our day-to-day activities at The Daniels Group.

The Daniels Group - A Company of Firsts

  • Find a Way. We take personal responsibility for making things happen – somehow, someway. We respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. We are resourceful and show initiative.
  • Get Clear on Expectations. We create clarity and avoid misunderstandings by discussing expectations up front. We establish mutually understood objectives and deadlines for all projects, issues and commitments. Where appropriate, we confirm our communication by asking others to repeat back their understanding to ensure total clarity and agreement.
  • Go the Extra Mile.  We are willing to do whatever it takes to accomplish the job… plus a little bit more. We take the next step to solve the problem. Even if it takes something that’s not in a job description, it’s the extra mile that separates the average person from the superstar. We are a company of superstars.
  • Follow Up on Everything. We record a follow-up date for every action and take responsibility to see that it gets completed. We get paid to complete things, not simply put them in motion.
  • Look Ahead and Anticipate. We solve problems before they happen by anticipating future needs and addressing them in advance. Preventing issues is always more effective than fixing them.
  • Be Process Oriented. World class organizations are built on a foundation of highly effective, repeatable processes. We look to create processes for every aspect of your work, then turn those processes into habits to achieve consistent results.
  • Practice Blameless Problem-Solving. We apply our creativity, spirit, and enthusiasm to developing solutions, rather than pointing fingers and dwelling on problems. We identify lessons learned and use those lessons to improve our processes so we don’t make the same mistakes again. We get smarter with every mistake and learn from every experience.


Everybody’s job is to support everybody in doing their job.

It doesn’t matter whose idea it is – if it’s best for the customer, we do it.

We each contribute to the best of our ability and our ideas for improvement are encouraged.


We exhibit strong moral and ethical principles in all we do.

We only make agreements with our customers and each other that we intend and have the power to keep.

We are like family. We treat each other, our customers, and our suppliers with honor and loyalty.

Customer Focused

Our decisions are driven by our customer’s needs.

We are more than just order takers. We listen and leverage our expertise to help our clients achieve their goals.

We take ownership in every customer interaction.

Sense of Community

We value our shared history and participation in community, both internal and external.

We truly respect each other and that is reflected in the level of cooperation exhibited throughout the company.

The Daniels Group Annual Giving Program provides a generous amount of our services pro-bono to area non-profits.

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