Entries by Jami Daniels

Innovation runs in our DNA

From the Asheville Chamber of Commerce’s Business Buzz: January 9, 2019 The Daniels Group has come a long way since Ernest Daniels started his one-man company on a Pritchard Park bench in 1948. At the time, Ernest was sick with tuberculosis, and had moved to Asheville in hopes that the mountain air would improve his […]

Postage Increases slated for January 2019

January will usher in the new year and a slight increase from the Postal Service.  The proposed prices, approved by the Governors of the Postal Service, would raise Mailing Services product prices approximately 2.5 percent. Shipping Services price increases vary by product. For example, Priority Mail Express will increase 3.9 percent and Priority Mail will […]

More direct marketing from Google

I receive more direct mail from Google than anyone. There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is. Turns out it’s this: https://store.google.com/product/google_home_base It’s the base for Google Home (looks […]

The Daniels Group is WBE Certified

AN IMPORTANT MILESTONE FOR THE DANIELS GROUP The Daniels Group was recently certified as a Woman Business Enterprise by the NWBOC (www.nwboc.org). After an extensive process and review, the NWBOC awarded The Daniels Group the certification in June 2018.  Recognized by hundreds of companies, NWBOC certification is the tour de force for any Woman Owned […]

Best Practices for Your Direct Mail Campaign

Direct mail holds the highest response rate when compared to other marketing tactics.  In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search at .6%; Online Display at .2%; and Social Media […]

The Tradeshow Jumble

By Tim Bryant In most businesses today, space comes at a premium. Desks are crammed together with co-workers close and the closet at the end of the hall is full of stuff. Add to that the jumble of materials needed to go to more than one trade show per year and you’ve got some serious […]

When Is The Last Time You Stopped To Say Thank You?

By Tim Bryant It may seem a bit “old fashioned”, but, if you really want to stand out in your marketplace take a minute and say Thank You with a handwritten note. People are busy like you. They get hundreds of emails every day – just like you. Their business mailbox, however, is full of […]