Sarah Steimer‘s excellent article for the AMA (American Marketing Association), “Your Trinkets Might Be Trash” kicks off an important conversation. Promotional products may be an environmental nightmare, but they’re also effective. What’s an ethical marketer to do? Tread lightl...April 25, 2019
Your Trinkets Might Be Trash.
Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics. In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...May 21, 2018
The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch. Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...March 15, 2018
Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail). We recently saved a customer almost $9,000 ...March 12, 2018
The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch. With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...February 19, 2018
4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner Is direct mail even relevant in this day and age? The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018. Direct mail has the highest response rate compared to other marketing tactics [...January 22, 2018
Wait, you have a call center?
Ernest Daniels came to Asheville, NC to die of tuberculosis. As Jim Daniels used to tell it, ‘he didn’t die, so he had to do something, so he started a business’. Ernest made a deal with a law firm downtown that in exchange for the use their typewriter and desk in the evenings ...December 19, 2017
8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...August 9, 2017
Postal Service’s Rate Changes You Will See in 2017
November 2, 2016 Author: Renee Bingling (Re-posted from NeoPost) The U.S. Postal Service® has recently received approval from the Postal Regulatory Commission (PRC) to proceed with implementation of its January 2017 rate changes for First-Class Mail, Standard Mail, Periodical products, and Pack...December 1, 2016
Excellence isn’t enough.
By Mark Sanborn A car is a car, but a BMW is a driving machine. (BMW enjoys the highest profit margin in the luxury car segment.) There is the iPad, and then there are products generically called “tablets.” And why the premium on bags with the easily recognized Gucci logo? Samenes...September 17, 2013
The Learning Project – March “Management Lessons I learned from my Dog”
Join us in March for our next Learning Project. This seminar offers a humorous but insightful take on common management problems. According to Ed Tashjian, we can learn a great deal about leadership and learning by observing our dogs. March 20th at 8:30 – 10:00 131 Sweeten Creek Road Come ...March 4, 2013