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Category: Mail

Project Spotlight: Mission Health Invitation Project Spotlight: Mission Health Invitation
We worked with Market Connections in Asheville to produce this fun invitation for the Mission Health: Mountains of Hope 2018 event....
Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...
Best Practices for Your Direct Mail Campaign Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics.  In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...
When Is The Last Time You Stopped To Say Thank You? When Is The Last Time You Stopped To Say Thank You?
By Tim Bryant It may seem a bit “old fashioned”, but, if you really want to stand out in your marketplace take a minute and say Thank You with a handwritten note. People are busy like you. They get hundreds of emails every day – just like you. Their business mailbox, however, is full of [&hell...
Save on Direct Mail Costs By Mailing More? Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail).  We recently saved a customer almost $9,000 ...
The Power of Touch – A Lunch and Learn The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch.   With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...
4 Facts about Direct Mail that will Surprise You 4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner   Is direct mail even relevant in this day and age?  The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018.   Direct mail has the highest response rate compared to other marketing tactics [...
Grab ’em by the envelope! Grab ’em by the envelope!
We’ve seen the studies about Millennials and direct mail.  As high tech increases the appeal of high touch,  the importance of mail in the marketing mix gets more and more evident. The Internet didn’t kill mail.  It just made mail feel more important. Want your prospects to rip into your dire...
The So-Called Death of Print The So-Called Death of Print
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The familiar words of John Wannamaker, pioneer of the department store concept and inventor of the price tag, only strike marketers as half funny. We’re always chasing the dream of the next big thi...
The Power of Touch The Power of Touch
Haptic marketing has been a buzzword for a few years now.  Marketers are applying the importance of touch.  “Haptic” is to touch as “Optics” are to vision.   Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...
Asheville-based The Daniels Group utilizes new tech to expand services Asheville-based The Daniels Group utilizes new tech to expand services
The Daniels Group Doubles Its Commercial Printing Capacity with New Technology Asheville-based commercial printing company and call center adds new equipment to expand services Asheville, N.C. — The Daniels Group, an Asheville-based commercial printing company and call center service, announced to...
8 Reasons Direct Mail is Critical in B2B Marketing 8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from  July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...