Direct mail holds the highest response rate when compared to other marketing tactics. In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...May 21, 2018
Best Practices for Your Direct Mail Campaign
When Is The Last Time You Stopped To Say Thank You?
By Tim Bryant It may seem a bit “old fashioned”, but, if you really want to stand out in your marketplace take a minute and say Thank You with a handwritten note. People are busy like you. They get hundreds of emails every day – just like you. Their business mailbox, however, is full of [&hell...April 24, 2018
Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail). We recently saved a customer almost $9,000 ...March 12, 2018
The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch. With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...February 19, 2018
4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner Is direct mail even relevant in this day and age? The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018. Direct mail has the highest response rate compared to other marketing tactics [...January 22, 2018
Grab ’em by the envelope!
We’ve seen the studies about Millennials and direct mail. As high tech increases the appeal of high touch, the importance of mail in the marketing mix gets more and more evident. The Internet didn’t kill mail. It just made mail feel more important. Want your prospects to rip into your dire...January 18, 2018
The So-Called Death of Print
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The familiar words of John Wannamaker, pioneer of the department store concept and inventor of the price tag, only strike marketers as half funny. We’re always chasing the dream of the next big thi...December 15, 2017
The Power of Touch
Haptic marketing has been a buzzword for a few years now. Marketers are applying the importance of touch. “Haptic” is to touch as “Optics” are to vision. Touch is incredibly important to grabbing the attention of your audience. Increasingly, haptics have invaded the digital space. Al...October 23, 2017
Asheville-based The Daniels Group utilizes new tech to expand services
The Daniels Group Doubles Its Commercial Printing Capacity with New Technology Asheville-based commercial printing company and call center adds new equipment to expand services Asheville, N.C. — The Daniels Group, an Asheville-based commercial printing company and call center service, announced to...August 10, 2017
8 Reasons Direct Mail is Critical in B2B Marketing
By Heidi Tolliver-Walker, Industry Analyst, article from July issue of PIA’s-MAG the magazine Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why: 1. Direct mail doesn’t require op...August 9, 2017
Postal Service’s Rate Changes You Will See in 2017
November 2, 2016 Author: Renee Bingling (Re-posted from NeoPost) The U.S. Postal Service® has recently received approval from the Postal Regulatory Commission (PRC) to proceed with implementation of its January 2017 rate changes for First-Class Mail, Standard Mail, Periodical products, and Pack...December 1, 2016
Postal Reg Changes and Updated Lists
In the near future the post office will begin charging us a monthly fee if we exceed 0.8% in NCOA errors out of our total mailing quantity for each month. In order to avoid exceeding this percentage, it will become our default procedure to remove any records from the mailing which contain chargeable...November 3, 2016