I receive more direct mail from Google than anyone. There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is. Turns out it’s this: https://store.google...November 7, 2018
More direct marketing from Google
PROJECT SPOTLIGHT: Mountains of Hope
PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health. INDUSTRY: Non-profit, Healthcare CLIENT: Mission Health CLIENT COMMENT: “...July 13, 2018
Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...July 6, 2018
Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics. In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...May 21, 2018
The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch. Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...March 15, 2018
Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail). We recently saved a customer almost $9,000 ...March 12, 2018
Spice Up Your Print: iGold & iSilver Metallic Ink
By Gabrielle Liner Most companies with tight marketing budgets (which seems like everyone nowadays), feel limited to a cheap, digital, short-run job when it comes to print. What most people don’t realize is that there is a lot you can do with digital print. And you don’t have to settle for che...March 6, 2018
Let’s Talk About NFC…Again
Way back in 2013 we posted about the emerging print-to-web technology, NFC. Since then, it’s been somewhat slow to catch on with marketers. ‘A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go to a website or video. This is different from a QR code ...February 28, 2018
The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch. With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...February 19, 2018
Got Sour Marketing?
Marketing collateral can make up a significant portion or a company’s entire marketing budget, so it makes good business sense to get all of that collateral out to the intended audience in a timely manner. But what happens when those materials sit in a warehouse until they go “sour”? A portion...February 14, 2018