PROJECT: Brand Launch Roost Home Watch launched in January 2019 serving local and absentee property owners in Buncombe, Haywood and Henderson counties. Roost Home Watch offers a dynamic service line meant to create more than an experience, rather, a lifestyle for its members. Their home watch ser...June 6, 2019
PROJECT SPOTLIGHT: Coming Home to Roost
PROJECT SPOTLIGHT: Coffee Talk
PROJECT: Dynamite Roasting Co. – K-cup Packaging Dynamite Roasting Co. was entering its 10th year of business and looking to step up its brand creativity and cohesion in the new year as it added more regional wholesale accounts and future growth plans. Like most small businesses, the co-fou...May 7, 2019
PROJECT SPOTLIGHT: Collateral Managed.
PROJECT: Pardee UNC Health Care Materials Management System – FlightDeck Portal A hospital has specific materials management challenges. With so many moving parts and different needs, Pardee UNC Health Care needed a way to manage their brand across services, and give different departmen...May 1, 2019
10 Great Giveaway Ideas for Colleges
By Gabrielle Liner, Promotions Project Manager There is SO much potential when it comes to college promotional products. Students are the perfect recipients for branded swag! They generally love free stuff and are excited to rep a college they’re attending or considering attending. We’ve com...April 15, 2019
PROJECT SPOTLIGHT: Looks like Leather, Feels like a Peach
PROJECT: Pulaski Furniture Pocket Folder Pulaski Furniture wanted a stand-out feature for this dramatic pocket folder. We used a soft touch laminate to soften the photography and add that luxe feel that makes people unable to put it down. INDUSTRY: Manufacturing: Furniture CLIENT: Pula...April 3, 2019
7 Branded Giveaway Ideas for your next Tradeshow
By Gabrielle Liner, Promotions Project Manager It’s that glorious time of year — Bring on the tradeshow and conference craze! With all the logistics involved in event-planning, giveaways commonly get pushed to the back-burner, becoming a last-minute scramble for companies. But the giveaways can ...March 18, 2019
For The Daniels Group, innovation runs in their DNA
Answering Service, Asheville Chamber of Commerce, Call Center, Company History, Company News, In The Press, Marketing|
From the Asheville Chamber of Commerce’s Business Buzz: January 9, 2019 The Daniels Group has come a long way since Ernest Daniels started his one-man company on a Pritchard Park bench in 1948. At the time, Ernest was sick with tuberculosis, and had moved to Asheville in hopes that the mountai...January 17, 2019
More direct marketing from Google
I receive more direct mail from Google than anyone. There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is. Turns out it’s this: https://store.google...November 7, 2018
PROJECT SPOTLIGHT: Fun Philanthropy? Yes!
PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health. INDUSTRY: Non-profit, Healthcare CLIENT: Mission Health CLIENT COMMENT: “...July 13, 2018
Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...July 6, 2018
Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics. In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...May 21, 2018