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Marketing

PROJECT SPOTLIGHT: Coming Home to Roost PROJECT SPOTLIGHT: Coming Home to Roost
  PROJECT: Brand Launch Roost Home Watch launched in January 2019 serving local and absentee property owners in Buncombe, Haywood and Henderson counties. Roost Home Watch offers a dynamic service line meant to create more than an experience, rather, a lifestyle for its members. Their home watch ser...
PROJECT SPOTLIGHT: Coffee Talk PROJECT SPOTLIGHT: Coffee Talk
  PROJECT: Dynamite Roasting Co. – K-cup Packaging Dynamite Roasting Co. was entering its 10th year of business and looking to step up its brand creativity and cohesion in the new year as it added more regional wholesale accounts and future growth plans. Like most small businesses, the co-fou...
PROJECT SPOTLIGHT: Collateral Managed. PROJECT SPOTLIGHT: Collateral Managed.
  PROJECT: Pardee UNC Health Care Materials Management System – FlightDeck Portal A hospital has specific materials management challenges.  With so many moving parts and different needs,  Pardee UNC Health Care needed a way to manage their brand across services, and give different departmen...
10 Great Giveaway Ideas for Colleges 10 Great Giveaway Ideas for Colleges
By Gabrielle Liner, Promotions Project Manager There is SO much potential when it comes to college promotional products.  Students are the perfect recipients for branded swag!  They generally love free stuff and are excited to rep a college they’re attending or considering attending. We’ve com...
PROJECT SPOTLIGHT:  Looks like Leather, Feels like a Peach PROJECT SPOTLIGHT: Looks like Leather, Feels like a Peach
  PROJECT: Pulaski Furniture Pocket Folder Pulaski Furniture wanted a stand-out feature for this dramatic pocket folder.  We used a soft touch laminate to soften the photography and add that luxe feel that makes people unable to put it down.   INDUSTRY: Manufacturing: Furniture   CLIENT:  Pula...
7 Branded Giveaway Ideas for your next Tradeshow 7 Branded Giveaway Ideas for your next Tradeshow
By Gabrielle Liner, Promotions Project Manager It’s that glorious time of year — Bring on the tradeshow and conference craze! With all the logistics involved in event-planning, giveaways commonly get pushed to the back-burner, becoming a last-minute scramble for companies. But the giveaways can ...
For The Daniels Group, innovation runs in their DNA For The Daniels Group, innovation runs in their DNA
From the Asheville Chamber of Commerce’s Business Buzz: January 9, 2019 The Daniels Group has come a long way since Ernest Daniels started his one-man company on a Pritchard Park bench in 1948. At the time, Ernest was sick with tuberculosis, and had moved to Asheville in hopes that the mountai...
More direct marketing from Google More direct marketing from Google
I receive more direct mail from Google than anyone.  There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is.  Turns out it’s this:  https://store.google...
PROJECT SPOTLIGHT: Fun Philanthropy? Yes! PROJECT SPOTLIGHT: Fun Philanthropy? Yes!
  PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health.   INDUSTRY: Non-profit, Healthcare   CLIENT: Mission Health   CLIENT COMMENT: “...
Millennials Love Mail . . . But Why? Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...
What is a Marketing Portal? What is a Marketing Portal?
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Best Practices for Your Direct Mail Campaign Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics.  In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...
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