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Category: Marketing

Best Practices for Your Direct Mail Campaign Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics.  In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...
#smallthanks #smallthanks
Google has a new program called #SmallThanks.  They will send you the print files to create a marketing toolkit, or they will have it printed for you (for free!).  Google loves print!...
The Neuroscience of Touch The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch.  Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...
Save on Direct Mail Costs By Mailing More? Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail).  We recently saved a customer almost $9,000 ...
Spice Up Your Print: iGold & iSilver Metallic Ink Spice Up Your Print: iGold & iSilver Metallic Ink
By Gabrielle Liner Most companies with tight marketing budgets (which seems like everyone nowadays), feel limited to a cheap, digital, short-run job when it comes to print. What most people don’t realize is that there is a lot you can do with digital print.  And you don’t have to settle for che...
Let’s Talk About NFC…Again Let’s Talk About NFC…Again
Way back in 2013 we posted about the emerging print-to-web technology, NFC.   Since then, it’s been somewhat slow to catch on with marketers. ‘A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go to a website or video.  This is different from a QR code ...
The Power of Touch – A Lunch and Learn The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch.   With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...
Project Spotlight:  Texas Women’s Conference – Conference Attendee Gift Project Spotlight: Texas Women’s Conference – Conference Attendee Gift
Working with Hornaday Design of Asheville, NC, we printed, padded, and kitted these gifts.  They are assembled and encircled with a printed belly band,  boxed, and shipped to the conferences.  Note the red gum on the pads adds a little extra pop of interest. The mission of the Conference for Wome...
Got Sour Marketing? Got Sour Marketing?
Marketing collateral can make up a significant portion or a company’s entire marketing budget, so it makes good business sense to get all of that collateral out to the intended audience in a timely manner. But what happens when those materials sit in a warehouse until they go “sour”? A portion...
The Death and Resurrection of the QR Code The Death and Resurrection of the QR Code
You, like many others, may think that QR Codes are dead – a great idea, perhaps, but, after being heavily hyped early on, it seems they never realized their promise.  A recent addition, to Apple’s iOS 11, however, may change everything.    Ten years ago QR codes were going to be the hottest ...
Pikachu and your Print Campaign Pikachu and your Print Campaign
“What does a tiny, yellow Pokemon have to do with my print campaign”? The answer is: Augmented Reality. You may recall the recent phenomenon of Pokemon Go. The app that had an entire generation of kids staring at their phones, looking for Poke-stops, while clamoring to catch those elusive Po...
4 Facts about Direct Mail that will Surprise You 4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner   Is direct mail even relevant in this day and age?  The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018.   Direct mail has the highest response rate compared to other marketing tactics [...