We hosted a presentation by Sappi Papers today that explored the neuroscience of touch. Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...March 15, 2018
The Neuroscience of Touch
Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail). We recently saved a customer almost $9,000 ...March 12, 2018
Spice Up Your Print: iGold & iSilver Metallic Ink
By Gabrielle Liner Most companies with tight marketing budgets (which seems like everyone nowadays), feel limited to a cheap, digital, short-run job when it comes to print. What most people don’t realize is that there is a lot you can do with digital print. And you don’t have to settle for che...March 6, 2018
Let’s Talk About NFC…Again
Way back in 2013 we posted about the emerging print-to-web technology, NFC. Since then, it’s been somewhat slow to catch on with marketers. ‘A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go to a website or video. This is different from a QR code ...February 28, 2018
The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch. With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...February 19, 2018
PROJECT SPOTLIGHT: Texas Women’s Conference – Conference Attendee Gift
PROJECT: Conference for Women – Attendee Gift Working with Hornaday Design of Asheville, NC, we printed, padded, and kitted these gifts. The mission of the Conference for Women is to promote, communicate and amplify the influence of women in the workplace and beyond. At their annual nonpar...February 19, 2018
Got Sour Marketing?
Marketing collateral can make up a significant portion or a company’s entire marketing budget, so it makes good business sense to get all of that collateral out to the intended audience in a timely manner. But what happens when those materials sit in a warehouse until they go “sour”? A portion...February 14, 2018
The Death and Resurrection of the QR Code
You, like many others, may think that QR Codes are dead – a great idea, perhaps, but, after being heavily hyped early on, it seems they never realized their promise. A recent addition, to Apple’s iOS 11, however, may change everything. Ten years ago QR codes were going to be the hottest ...February 7, 2018
Pikachu and your Print Campaign
“What does a tiny, yellow Pokemon have to do with my print campaign”? The answer is: Augmented Reality. You may recall the recent phenomenon of Pokemon Go. The app that had an entire generation of kids staring at their phones, looking for Poke-stops, while clamoring to catch those elusive Po...January 29, 2018
4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner Is direct mail even relevant in this day and age? The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018. Direct mail has the highest response rate compared to other marketing tactics [...January 22, 2018
Grab ’em by the envelope!
We’ve seen the studies about Millennials and direct mail. As high tech increases the appeal of high touch, the importance of mail in the marketing mix gets more and more evident. The Internet didn’t kill mail. It just made mail feel more important. Want your prospects to rip into your dire...January 18, 2018
Is the Portal Your Printer is Offering Good for You OR Good for Them?
By Tim Bryant There is a lot of talk in the marketplace about Portals these days. Many websites offer a space to set up an account and login so you can check on orders and track your shipments. Libraries want you to use your library card to sign in on their website to access more […]...January 17, 2018