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More direct marketing from Google More direct marketing from Google
I receive more direct mail from Google than anyone.  There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is.  Turns out it’s this:  https://store.google...
PROJECT SPOTLIGHT: Mountains of Hope PROJECT SPOTLIGHT: Mountains of Hope
  PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health.   INDUSTRY: Non-profit, Healthcare   CLIENT: Mission Health   CLIENT COMMENT: “...
Millennials Love Mail . . . But Why? Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...
Best Practices for Your Direct Mail Campaign Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics.  In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...
Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards
Charlotte, NC — The Printing Industry of the Carolinas (PICA) announced that Daniels Graphics of Asheville is an award winner in the 2017 PICA Awards Competition. The announcement was made March 24, 2018, during the 2017 PICA Awards Banquet in Greensboro, North Carolina, with more than 250 industr...
#smallthanks #smallthanks
Google has a new program called #SmallThanks.  They will send you the print files to create a marketing toolkit, or they will have it printed for you (for free!).  Google loves print!...
The Neuroscience of Touch The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch.  Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...
Spice Up Your Print: iGold & iSilver Metallic Ink Spice Up Your Print: iGold & iSilver Metallic Ink
By Gabrielle Liner Most companies with tight marketing budgets (which seems like everyone nowadays), feel limited to a cheap, digital, short-run job when it comes to print. What most people don’t realize is that there is a lot you can do with digital print.  And you don’t have to settle for che...
The Power of Touch – A Lunch and Learn The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch.   With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...
The Death and Resurrection of the QR Code The Death and Resurrection of the QR Code
You, like many others, may think that QR Codes are dead – a great idea, perhaps, but, after being heavily hyped early on, it seems they never realized their promise.  A recent addition, to Apple’s iOS 11, however, may change everything.    Ten years ago QR codes were going to be the hottest ...
4 Facts about Direct Mail that will Surprise You 4 Facts about Direct Mail that will Surprise You
By Gabrielle Liner   Is direct mail even relevant in this day and age?  The statistics prove that it is — And if done right, it could lead your company to a much higher ROI as you invest in marketing for 2018.   Direct mail has the highest response rate compared to other marketing tactics [...
Grab ’em by the envelope! Grab ’em by the envelope!
We’ve seen the studies about Millennials and direct mail.  As high tech increases the appeal of high touch,  the importance of mail in the marketing mix gets more and more evident. The Internet didn’t kill mail.  It just made mail feel more important. Want your prospects to rip into your dire...