PROJECT: Dynamite Roasting Co. – K-cup Packaging Dynamite Roasting Co. was entering its 10th year of business and looking to step up its brand creativity and cohesion in the new year as it added more regional wholesale accounts and future growth plans. Like most small businesses, the co-fou...May 7, 2019
PROJECT SPOTLIGHT: Coffee Talk
PROJECT SPOTLIGHT: Collateral Managed.
PROJECT: Pardee UNC Health Care Materials Management System – FlightDeck Portal A hospital has specific materials management challenges. With so many moving parts and different needs, Pardee UNC Health Care needed a way to manage their brand across services, and give different departmen...May 1, 2019
PROJECT SPOTLIGHT: Looks like Leather, Feels like a Peach
PROJECT: Pulaski Furniture Pocket Folder Pulaski Furniture wanted a stand-out feature for this dramatic pocket folder. We used a soft touch laminate to soften the photography and add that luxe feel that makes people unable to put it down. INDUSTRY: Manufacturing: Furniture CLIENT: Pula...April 3, 2019
PROJECT SPOTLIGHT: Planning an Expedition
PROJECT: View Book & Trifold Collection We helped Outward Bound align their print materials with their digital assets to consistently communicate the mission and programs of the organization. The hard copy collateral is used for outreach to potential students and provides information on exped...December 14, 2018
PROJECT SPOTLIGHT: I See Your True Colors Shining Through…
PROJECT: Accentrics Home Catalog We worked with our long-time partner, Home Meridian, to produce their annual product catalog for Accentrics Home. It is critical that the print catalog correctly represent the colors and textures of their furniture. We worked very carefully to make sure the files...December 4, 2018
More direct marketing from Google
I receive more direct mail from Google than anyone. There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is. Turns out it’s this: https://store.google...November 7, 2018
PROJECT SPOTLIGHT: Fun Philanthropy? Yes!
PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health. INDUSTRY: Non-profit, Healthcare CLIENT: Mission Health CLIENT COMMENT: “...July 13, 2018
Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...July 6, 2018
Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics. In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...May 21, 2018
Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards
Charlotte, NC — The Printing Industry of the Carolinas (PICA) announced that Daniels Graphics of Asheville is an award winner in the 2017 PICA Awards Competition. The announcement was made March 24, 2018, during the 2017 PICA Awards Banquet in Greensboro, North Carolina, with more than 250 industr...March 28, 2018
The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch. Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...March 15, 2018