Dynamite Roasting Co. was entering its 10th year of business and looking to step up its brand creativity and cohesion in the new year as it added more regional wholesale accounts and future growth plans. Like most small businesses, the co-founders had designed their retail bags in-house and felt like they had outgrown their current designs.
Our partner, Atlas Branding, was tasked to re-imagine their brand in a bold and colorful new way while staying true to their dynamite theme. Atlas knew the brand needed to stay high contrast to pop on the shelf, as well as give customers a way to quickly discern which bag they wanted by illustration and color.
The rebrand has allowed Dynamite Roasting Co. to continue to grow and reach new area markets. The rebrand was recently featured as one of the brands/rebrands of the year on the Brand Bar at the 2019 Specialty Coffee Expo.
INDUSTRY: Consumer Retail
CLIENT COMMENT: “Our brand needed to stay high contrast to pop on the shelf, as well as give customers a way to quickly discern which bag they wanted by illustration and color. The Daniels Group team nailed it!”
SPECS: The end product combines custom illustrations, vintage engravings, spot varnish and when added to the shelf has a very strong look and feel as a brigade of dynamite sticks are seen from the sides of the end cap in stores.
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The Daniels Group
Daniels Business Services, Inc.
131-135 Sweeten Creek Rd
Asheville, NC 28803