About the Campaign
The Daniels Group helped the college launch a program to encourage prospective students to personalize their exploration of Erskine College. The program utilizes direct mail, email and print media supplied by admissions counselors to invite prospective students to create a personalized website. After sharing their interests, desired field of study, and post-graduation plans, the student gains immediate access to a website with relevant content based on their selections. Their personalized website continues to provide current information as prospective students move through their decision-making process.
By the end of the campaign, Erskine College had experienced a 59% increase in applications, 68.5% increase in students accepted, and a 61.5% increase in deposits compared to the same period the previous year.
About Erskine College
Erskine College is a private, four-year Christian liberal arts college located in Due West, South Carolina. Established in 1839, it is the oldest four-year church-affiliated college in South Carolina. Erskine is an academic community that exists to glorify God by equipping student to flourish as whole persons for lives of service.
About The Daniels Group
The Daniels Group was established in 1948 and offers strategic communication services, including integrated cross channel marketing, print, fulfillment, and call center support.