Daniels becomes the third generation to lead family’s commercial printing and call center business
Asheville, N.C. – The Daniels Group (groupdaniels.com), an Asheville-based commercial printing company and call center service, announced today that Jami Daniels has been named chief executive officer (CEO) of the company. Daniels is the third generation to lead the family business. She previously served as vice president of marketing and took the helm when her father, former CEO Jim Daniels, announced his retirement this summer. As CEO, Daniels will oversee management of the company’s leadership team, billing, sales, new equipment and software, and strategic growth. Daniels’ grandfather, Ernie Daniels, founded The Daniels Group in 1948 from a bench in Pritchard Park.
“It is an honor to continue my father and grandfather’s legacies as CEO of The Daniels Group,” said Daniels. “This legacy is bigger than me and I’m really proud of it. Our company is a large part of the fabric of our community and it means a lot to me. We have worked with some of our clients since the 1950s.”
She recalls early childhood memories in the plant on Saturdays with her father and officially began working at the company in the bindery in high school. She has held positions in every department, from the folder/gluer to customer service to accounting and more. It is this breadth of experience that she says will help her lead the company into the future.
“Our industry has changed so much since my grandfather started the company in the 1940s,” she says. “We are now optimizing print campaigns with digital marketing, call center services and online storefront portals to provide a full-service approach to marketing support. I am excited to lead our talented team and loyal clients into the future.”
Daniels earned her bachelor’s degree in media studies from the University of North Carolina at Greensboro and has served on the board of directors for the Friends of WNC Nature Center, the Asheville Area Arts Council, the Family Business Forum, and Asheville Community Theatre. She also served on committees for the Western North Carolina Region Red Cross and the Asheville Chamber of Commerce, and is a Mission Hospital Ambassador.