By Gabrielle Liner, Promotions Project Manager The most anticipated season of the year (at least in my opinion) is almost here! Autumn is just around the corner. Who is excited for cooler weather, pumpkins, and some PSLs (aka Pumpkin Spice Lattes)? One of my favorite things about the season are the ...August 21, 2019
Branded Giveaways for your Upcoming Fall Festival
We’re Going Places with Promotional Products!
By Gabrielle Liner, Promotions Project Manager After returning from our first North Carolina Public Transportation Association Conference in Wilmington this past June, we jumped into action to support our new friends and transit partners with great promotional products. The mission: Getting the word...August 15, 2019
Project Spotlight: The Future Is Calling
PROJECT: Outbound Phonecall Follow Up We were engaged by a university who wanted to reach out to potential students that had exhibited certain behaviors, like beginning an application but not completing it- the student version of a ‘cart abandon’. The university wanted to follow up with these...August 7, 2019
The Project Idea Room
Daniels Graphics has been in commercial printing for over 60 years. As a result, we have tons of printing resources. From goodies and giveaways from the paper mills, to stock books, to Pantone books, to Pocket Pals. We set up a space for designers or marketers to use to plan project...June 17, 2019
PROJECT SPOTLIGHT: Coming Home to Roost
PROJECT: Brand Launch Roost Home Watch launched in January 2019 serving local and absentee property owners in Buncombe, Haywood and Henderson counties. Roost Home Watch offers a dynamic service line meant to create more than an experience, rather, a lifestyle for its members. Their home watch ser...June 6, 2019
The Daniels Group Certified By the Women’s Business Enterprise National Council
Asheville, NC: The Daniels Group, a communications company specializing in full service commercial print, mail, fulfillment and collateral management, as well as 24/7 call center services is proud to announce national certification as a Women’s Business Enterprise by the Greater Women’s Busine...June 5, 2019
PROJECT SPOTLIGHT: Coffee Talk
PROJECT: Dynamite Roasting Co. – K-cup Packaging Dynamite Roasting Co. was entering its 10th year of business and looking to step up its brand creativity and cohesion in the new year as it added more regional wholesale accounts and future growth plans. Like most small businesses, the co-fou...May 7, 2019
PROJECT SPOTLIGHT: Collateral Managed.
PROJECT: Pardee UNC Health Care Materials Management System – FlightDeck Portal A hospital has specific materials management challenges. With so many moving parts and different needs, Pardee UNC Health Care needed a way to manage their brand across services, and give different departmen...May 1, 2019
Your Trinkets Might Be Trash.
Sarah Steimer‘s excellent article for the AMA (American Marketing Association), “Your Trinkets Might Be Trash” kicks off an important conversation. Promotional products may be an environmental nightmare, but they’re also effective. What’s an ethical marketer to do? Tread lightl...April 25, 2019
10 Great Giveaway Ideas for Colleges
By Gabrielle Liner, Promotions Project Manager There is SO much potential when it comes to college promotional products. Students are the perfect recipients for branded swag! They generally love free stuff and are excited to rep a college they’re attending or considering attending. We’ve com...April 15, 2019
Daniels Graphics Announced As Award Winner in the 2018 PICA Awards
Charlotte, NC — The Printing Industry of the Carolinas (PICA) has announced that Daniels Graphics of Asheville is an award winner in the 2018 PICA Awards Competition. The announcement was made March 30, 2019, during the 2018 PICA Awards Banquet in Charlotte, North Carolina, with more than 265 indu...April 5, 2019
PROJECT SPOTLIGHT: Looks like Leather, Feels like a Peach
PROJECT: Pulaski Furniture Pocket Folder Pulaski Furniture wanted a stand-out feature for this dramatic pocket folder. We used a soft touch laminate to soften the photography and add that luxe feel that makes people unable to put it down. INDUSTRY: Manufacturing: Furniture CLIENT: Pula...April 3, 2019