Direct mail holds the highest response rate when compared to other marketing tactics. In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...May 21, 2018
Best Practices for Your Direct Mail Campaign
The Tradeshow Jumble
By Tim Bryant In most businesses today, space comes at a premium. Desks are crammed together with co-workers close and the closet at the end of the hall is full of stuff. Add to that the jumble of materials needed to go to more than one trade show per year and you’ve got some serious […]...April 30, 2018
When Is The Last Time You Stopped To Say Thank You?
By Tim Bryant It may seem a bit “old fashioned”, but, if you really want to stand out in your marketplace take a minute and say Thank You with a handwritten note. People are busy like you. They get hundreds of emails every day – just like you. Their business mailbox, however, is full of [&hell...April 24, 2018
Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards
Charlotte, NC — The Printing Industry of the Carolinas (PICA) announced that Daniels Graphics of Asheville is an award winner in the 2017 PICA Awards Competition. The announcement was made March 24, 2018, during the 2017 PICA Awards Banquet in Greensboro, North Carolina, with more than 250 industr...March 28, 2018
The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch. Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...March 15, 2018
Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail). We recently saved a customer almost $9,000 ...March 12, 2018
Spice Up Your Print: iGold & iSilver Metallic Ink
By Gabrielle Liner Most companies with tight marketing budgets (which seems like everyone nowadays), feel limited to a cheap, digital, short-run job when it comes to print. What most people don’t realize is that there is a lot you can do with digital print. And you don’t have to settle for che...March 6, 2018
Let’s Talk About NFC…Again
Way back in 2013 we posted about the emerging print-to-web technology, NFC. Since then, it’s been somewhat slow to catch on with marketers. ‘A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go to a website or video. This is different from a QR code ...February 28, 2018
Before You Do – Think!
Think – /THiNGk/ verb – To direct one’s mind toward someone or something; use one’s mind actively to form connected ideas. Laptop closed; iPad shut down; smartphone lying face down on my desk. Blank sheet of paper; pen in hand. It’s time to think; to write; to plan and even dream. It’...February 26, 2018
This month Daniels Graphics lost two old friends. Lynn Yarbough was the General Manager for almost 20 years. He gave Jim Daniels 6 years notice before retiring, and Jim still seemed to be surprised when the day finally came. He wrote software that put us...February 23, 2018