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The Latest

PROJECT SPOTLIGHT: Coffee Talk PROJECT SPOTLIGHT: Coffee Talk
  PROJECT: Dynamite Roasting Co. – K-cup Packaging Dynamite Roasting Co. was entering its 10th year of business and looking to step up its brand creativity and cohesion in the new year as it added more regional wholesale accounts and future growth plans. Like most small businesses, the co-fou...
PROJECT SPOTLIGHT: Collateral Managed. PROJECT SPOTLIGHT: Collateral Managed.
  PROJECT: Pardee UNC Health Care Materials Management System – FlightDeck Portal A hospital has specific materials management challenges.  With so many moving parts and different needs,  Pardee UNC Health Care needed a way to manage their brand across services, and give different departmen...
Your Trinkets Might Be Trash. Your Trinkets Might Be Trash.
Sarah Steimer‘s excellent article for the AMA (American Marketing Association), “Your Trinkets Might Be Trash” kicks off an important conversation. Promotional products may be an environmental nightmare, but they’re also effective. What’s an ethical marketer to do? Tread lightl...
10 Great Giveaway Ideas for Colleges 10 Great Giveaway Ideas for Colleges
By Gabrielle Liner, Promotions Project Manager There is SO much potential when it comes to college promotional products.  Students are the perfect recipients for branded swag!  They generally love free stuff and are excited to rep a college they’re attending or considering attending. We’ve com...
Daniels Graphics Announced As Award Winner in the 2018 PICA Awards Daniels Graphics Announced As Award Winner in the 2018 PICA Awards
Charlotte, NC — The Printing Industry of the Carolinas (PICA) has announced that Daniels Graphics of Asheville is an award winner in the 2018 PICA Awards Competition. The announcement was made March 30, 2019, during the 2018 PICA Awards Banquet in Charlotte, North Carolina, with more than 265 indu...
PROJECT SPOTLIGHT:  Looks like Leather, Feels like a Peach PROJECT SPOTLIGHT: Looks like Leather, Feels like a Peach
  PROJECT: Pulaski Furniture Pocket Folder Pulaski Furniture wanted a stand-out feature for this dramatic pocket folder.  We used a soft touch laminate to soften the photography and add that luxe feel that makes people unable to put it down.   INDUSTRY: Manufacturing: Furniture   CLIENT:  Pula...
Have You Ever Considered Custom Napkins? Have You Ever Considered Custom Napkins?
Do you have an event or tradeshow coming up? Two of our clients went above and beyond this season with custom printed napkins!   Open Doors, a nonprofit focused on education, put on an anniversary celebration & fundraising event this Spring called Art Affair 2019: Mission X. As they worked ...
Welcome, Robin! Welcome, Robin!
Asheville, N.C. –  March 2019 – The Daniels Group, a leading provider in print and marketing collateral management services in the Asheville area, announced that Robin Brown has joined the sales team as a Customer Service Representative. Robin will be handling projects, meeting customer needs, ...
7 Branded Giveaway Ideas for your next Tradeshow 7 Branded Giveaway Ideas for your next Tradeshow
By Gabrielle Liner, Promotions Project Manager It’s that glorious time of year — Bring on the tradeshow and conference craze! With all the logistics involved in event-planning, giveaways commonly get pushed to the back-burner, becoming a last-minute scramble for companies. But the giveaways can ...
PROJECT SPOTLIGHT:  Gear Up! PROJECT SPOTLIGHT: Gear Up!
  PROJECT: Promo Materials We helped MB Haynes pull together the perfect giveaways for their clients and for tradeshows.   INDUSTRY: Construction   CLIENT: MB Haynes   CLIENT COMMENT: “Promo is a key part of our overall brand strategy.  We prefer doing business with a local family owned b...
For The Daniels Group, innovation runs in their DNA For The Daniels Group, innovation runs in their DNA
From the Asheville Chamber of Commerce’s Business Buzz: January 9, 2019 The Daniels Group has come a long way since Ernest Daniels started his one-man company on a Pritchard Park bench in 1948. At the time, Ernest was sick with tuberculosis, and had moved to Asheville in hopes that the mountai...
PROJECT SPOTLIGHT: Planning an Expedition PROJECT SPOTLIGHT: Planning an Expedition
  PROJECT: View Book & Trifold Collection We helped Outward Bound align their print materials with their digital assets to consistently communicate the mission and programs of the organization. The hard copy collateral is used for outreach to potential students and provides information on exped...
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