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More direct marketing from Google More direct marketing from Google
I receive more direct mail from Google than anyone.  There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is.  Turns out it’s this:  https://store.google...
PROJECT SPOTLIGHT: Mountains of Hope PROJECT SPOTLIGHT: Mountains of Hope
  PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health.   INDUSTRY: Non-profit, Healthcare   CLIENT: Mission Health   CLIENT COMMENT: “...
Millennials Love Mail . . . But Why? Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...
The Daniels Group is WBE Certified The Daniels Group is WBE Certified
Asheville, N.C. – The Daniels Group (www.groupdaniels.com), an Asheville-based commercial printing company and call center service, announced today that The Daniels Group is a certified Woman Business Enterprise by the NWBOC (www.nwboc.org) Jami Daniels is the third generation to lead the family ...
What is a Marketing Portal? What is a Marketing Portal?
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Best Practices for Your Direct Mail Campaign Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics.  In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...
The Tradeshow Jumble The Tradeshow Jumble
By Tim Bryant In most businesses today, space comes at a premium. Desks are crammed together with co-workers close and the closet at the end of the hall is full of stuff. Add to that the jumble of materials needed to go to more than one trade show per year and you’ve got some serious […]...
When Is The Last Time You Stopped To Say Thank You? When Is The Last Time You Stopped To Say Thank You?
By Tim Bryant It may seem a bit “old fashioned”, but, if you really want to stand out in your marketplace take a minute and say Thank You with a handwritten note. People are busy like you. They get hundreds of emails every day – just like you. Their business mailbox, however, is full of [&hell...
Breakthrough Coaching Breakthrough Coaching
Today America’s Breakthrough Coach, Brian Biro did a special session with some of our call center staff.  Great day, lots of energy!...
Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards
Charlotte, NC — The Printing Industry of the Carolinas (PICA) announced that Daniels Graphics of Asheville is an award winner in the 2017 PICA Awards Competition. The announcement was made March 24, 2018, during the 2017 PICA Awards Banquet in Greensboro, North Carolina, with more than 250 industr...
#smallthanks #smallthanks
Google has a new program called #SmallThanks.  They will send you the print files to create a marketing toolkit, or they will have it printed for you (for free!).  Google loves print!...
The Neuroscience of Touch The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch.  Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...