PROJECT: Promo Materials We helped MB Haynes pull together the perfect giveaways for their clients and for tradeshows. INDUSTRY: Construction CLIENT: MB Haynes CLIENT COMMENT: “Promo is a key part of our overall brand strategy. We prefer doing business with a local family owned b...March 18, 2019
PROJECT SPOTLIGHT: Gear Up!
For The Daniels Group, innovation runs in their DNA
Answering Service, Asheville Chamber of Commerce, Call Center, Company History, Company News, In The Press, Marketing|
From the Asheville Chamber of Commerce’s Business Buzz: January 9, 2019 The Daniels Group has come a long way since Ernest Daniels started his one-man company on a Pritchard Park bench in 1948. At the time, Ernest was sick with tuberculosis, and had moved to Asheville in hopes that the mountai...January 17, 2019
PROJECT SPOTLIGHT: Planning an Expedition
PROJECT: View Book & Trifold Collection We helped Outward Bound align their print materials with their digital assets to consistently communicate the mission and programs of the organization. The hard copy collateral is used for outreach to potential students and provides information on exped...December 14, 2018
PROJECT SPOTLIGHT: I See Your True Colors Shining Through…
PROJECT: Accentrics Home Catalog We worked with our long-time partner, Home Meridian, to produce their annual product catalog for Accentrics Home. It is critical that the print catalog correctly represent the colors and textures of their furniture. We worked very carefully to make sure the files...December 4, 2018
Postage Increases slated for January 2019
January will usher in the new year and a slight increase from the Postal Service. The proposed prices, approved by the Governors of the Postal Service, would raise Mailing Services product prices approximately 2.5 percent. Shipping Services price increases vary by product. For example, Priority Ma...November 26, 2018
More direct marketing from Google
I receive more direct mail from Google than anyone. There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is. Turns out it’s this: https://store.google...November 7, 2018
PROJECT SPOTLIGHT: Fun Philanthropy? Yes!
PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health. INDUSTRY: Non-profit, Healthcare CLIENT: Mission Health CLIENT COMMENT: “...July 13, 2018
Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...July 6, 2018
The Daniels Group is WBE Certified
AN IMPORTANT MILESTONE FOR THE DANIELS GROUP The Daniels Group was recently certified as a Woman Business Enterprise by the NWBOC (www.nwboc.org). After an extensive process and review, the NWBOC awarded The Daniels Group the certification in June 2018. Recognized by hundreds of companies, NWBOC c...July 5, 2018
Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics. In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...May 21, 2018
The Tradeshow Jumble
By Tim Bryant In most businesses today, space comes at a premium. Desks are crammed together with co-workers close and the closet at the end of the hall is full of stuff. Add to that the jumble of materials needed to go to more than one trade show per year and you’ve got some serious […]...April 30, 2018