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PROJECT SPOTLIGHT:  Gear Up! PROJECT SPOTLIGHT: Gear Up!
  PROJECT: Promo Materials We helped MB Haynes pull together the perfect giveaways for their clients and for tradeshows.   INDUSTRY: Construction   CLIENT: MB Haynes   CLIENT COMMENT: “Promo is a key part of our overall brand strategy.  We prefer doing business with a local family owned b...
For The Daniels Group, innovation runs in their DNA For The Daniels Group, innovation runs in their DNA
From the Asheville Chamber of Commerce’s Business Buzz: January 9, 2019 The Daniels Group has come a long way since Ernest Daniels started his one-man company on a Pritchard Park bench in 1948. At the time, Ernest was sick with tuberculosis, and had moved to Asheville in hopes that the mountai...
PROJECT SPOTLIGHT: Planning an Expedition PROJECT SPOTLIGHT: Planning an Expedition
  PROJECT: View Book & Trifold Collection We helped Outward Bound align their print materials with their digital assets to consistently communicate the mission and programs of the organization. The hard copy collateral is used for outreach to potential students and provides information on exped...
PROJECT SPOTLIGHT: I See Your True Colors Shining Through… PROJECT SPOTLIGHT: I See Your True Colors Shining Through…
  PROJECT: Accentrics Home Catalog We worked with our long-time partner, Home Meridian, to produce their annual product catalog for Accentrics Home. It is critical that the print catalog correctly represent the colors and textures of their furniture. We worked very carefully to make sure the files...
Postage Increases slated for January 2019 Postage Increases slated for January 2019
January will usher in the new year and a slight increase from the Postal Service.  The proposed prices, approved by the Governors of the Postal Service, would raise Mailing Services product prices approximately 2.5 percent. Shipping Services price increases vary by product. For example, Priority Ma...
More direct marketing from Google More direct marketing from Google
I receive more direct mail from Google than anyone.  There’s a clear message that direct mail works when a strictly online company uses so much print and mail. Today I received this box: It took me awhile to figure out what that little cup there is.  Turns out it’s this:  https://store.google...
PROJECT SPOTLIGHT: Fun Philanthropy? Yes! PROJECT SPOTLIGHT: Fun Philanthropy? Yes!
  PROJECT: Mountains of Hope Event Invitation Our long-time partner, Market Connections asked us to help them produce a fun and highly creative invitation for the Department of Philanthropy at Mission Health.   INDUSTRY: Non-profit, Healthcare   CLIENT: Mission Health   CLIENT COMMENT: “...
Millennials Love Mail . . . But Why? Millennials Love Mail . . . But Why?
We all know that our mail boxes are almost empty and our email boxes are completely full! Most of us probably throw away far more email than we ever open or read. Here’s a great reminder about why Millennials are loving the mail they get and, more importantly, are paying attention. Mail is an ...
The Daniels Group is WBE Certified The Daniels Group is WBE Certified
AN IMPORTANT MILESTONE FOR THE DANIELS GROUP The Daniels Group was recently certified as a Woman Business Enterprise by the NWBOC (www.nwboc.org). After an extensive process and review, the NWBOC awarded The Daniels Group the certification in June 2018.  Recognized by hundreds of companies, NWBOC c...
What is a Marketing Portal? What is a Marketing Portal?
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Best Practices for Your Direct Mail Campaign Best Practices for Your Direct Mail Campaign
Direct mail holds the highest response rate when compared to other marketing tactics.  In a digital world, people are increasingly appreciating the ‘real’ and tangible. The direct mail household response rate is 5.1%. In comparison, the response rate for other tactics are: Email and Paid Search...
The Tradeshow Jumble The Tradeshow Jumble
By Tim Bryant In most businesses today, space comes at a premium. Desks are crammed together with co-workers close and the closet at the end of the hall is full of stuff. Add to that the jumble of materials needed to go to more than one trade show per year and you’ve got some serious […]...
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