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The Latest

Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards Daniels Graphics Announced As Best of Show Winner in the 2017 PICA Awards
Charlotte, NC — The Printing Industry of the Carolinas (PICA) announced that Daniels Graphics of Asheville is an award winner in the 2017 PICA Awards Competition. The announcement was made March 24, 2018, during the 2017 PICA Awards Banquet in Greensboro, North Carolina, with more than 250 industr...
#smallthanks #smallthanks
Google has a new program called #SmallThanks.  They will send you the print files to create a marketing toolkit, or they will have it printed for you (for free!).  Google loves print!...
The Neuroscience of Touch The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch.  Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sens...
Save on Direct Mail Costs By Mailing More? Save on Direct Mail Costs By Mailing More?
Is it possible to pay less in postage by mailing more? Actually, yes. Depending on certain factors The US Postal Service gives a healthy discount to pieces mailed using carrier route sorting rather than standard pre-sort mail (formerly called bulk mail).  We recently saved a customer almost $9,000 ...
Spice Up Your Print: iGold & iSilver Metallic Ink Spice Up Your Print: iGold & iSilver Metallic Ink
By Gabrielle Liner Most companies with tight marketing budgets (which seems like everyone nowadays), feel limited to a cheap, digital, short-run job when it comes to print. What most people don’t realize is that there is a lot you can do with digital print.  And you don’t have to settle for che...
Let’s Talk About NFC…Again Let’s Talk About NFC…Again
Way back in 2013 we posted about the emerging print-to-web technology, NFC.   Since then, it’s been somewhat slow to catch on with marketers. ‘A printed piece with an NFC tag enables a user to simply tap their phone to the piece and go to a website or video.  This is different from a QR code ...
Before You Do – Think! Before You Do – Think!
Think – /THiNGk/ verb – To direct one’s mind toward someone or something; use one’s mind actively to form connected ideas. Laptop closed; iPad shut down; smartphone lying face down on my desk. Blank sheet of paper; pen in hand. It’s time to think; to write; to plan and even dream. It’...
In memoriam
This month Daniels Graphics lost two old friends.             Lynn Yarbough was the General Manager for almost 20 years.  He gave Jim Daniels 6 years notice before retiring,  and Jim still seemed to be surprised when the day finally came. He wrote software that put us...
Lessons Learned From the Agency Life Lessons Learned From the Agency Life
-By Gabrielle Liner Before The Daniels Group, I worked for an advertising agency in downtown Asheville. I remember stepping into the office nervous and excited to begin my professional career in the beautiful mountain town I love. I started as a lowly ‘account support’ making coffee every mornin...
The Power of Touch – A Lunch and Learn The Power of Touch – A Lunch and Learn
Please join us for a Lunch and Learn with Mac Papers and Sappi to discuss the power of touch.   With the sheer volume of advertising messages increasing daily, creating compelling campaigns that stand out from the crowd is more paramount than ever. Marketers must find new ways of grabbing attention...
Project Spotlight:  Texas Women’s Conference – Conference Attendee Gift Project Spotlight: Texas Women’s Conference – Conference Attendee Gift
  PROJECT: Conference for Women – Attendee Gift Working with Hornaday Design of Asheville, NC, we printed, padded, and kitted these gifts. The mission of the Conference for Women is to promote, communicate and amplify the influence of women in the workplace and beyond. At their annual nonpar...
The Daniels Group welcomes Susan Morton to the team! The Daniels Group welcomes Susan Morton to the team!
Asheville, N.C. –  February 2018 – The Daniels Group, a leading provider in print and marketing collateral management services in the Asheville area, announced that Susan Morton has joined the sales team as a Project Manager and Customer Service Representative. Susan will help glide jobs throug...