“What does a tiny, yellow Pokemon have to do with my print campaign”? The answer is: Augmented Reality.
You may recall the recent phenomenon of Pokemon Go. The app that had an entire generation of kids staring at their phones, looking for Poke-stops, while clamoring to catch those elusive Pokemon. It’s an app that has been downloaded over 100 million times, and has close to a billion users worldwide.
The technology powering that game is called Augmented Reality, and that same technology can add interaction, relevance, and can result in higher conversion rates for your next print campaign. By immersing your customers in a unique and comprehensive experience with your brand, you build excitement, rapport, and loyalty in a real way.
So what exactly is Augmented Reality?
At its most basic, Augmented Reality is the integration of interactive digital content with our real world surroundings. This can be images, sounds, video, interactive gaming, etc., really any digital content. The more interactive the better the user experience.
How can integrating AR help print campaigns?
While print is still one of the most effective vehicles for your marketing or advertising messages, adding an interactive component, such as AR, can increase response rates dramatically. Ikea used AR in a recent catalog allowing customer to digitally place Ikea furniture pieces in their own home, simply by scanning pages in the catalog with their smartphones. This resulted in 8.5 million downloads allowing consumers to design an entire Ikea room for their own homes.
Possible uses for AR:
- Green Grocery – Place recipes in a print ad using the specials of the week.
- Construction/ Landscaping – Use AR to select catalog items and place them in the customer’s yard.
- Restaurant – Add AR video of menu items, showing them from garden to table.
- Retail clothing and footwear – Allow customers to “try on” catalog merchandise on themselves or their kids!
- Auto parts – Use AR to show how add-on and aftermarket products would look on a prospects vehicle.
- Music venues – Add audio to flyers—hear a bit of the performance before attending.
- Sporting events – For seat selection, create flyers that show the point of view from selected seats.
- Vehicle Graphics Brochure – Show a customer how a full wrap would look on a fleet vehicles
So, if you are looking to engage with your customers on a deeper level, adding Augmented Reality may be a great way to immerse your customers in your brand.
Jeff Howell is an Account Executive with The Daniels Group, a marketing communications firm based in Asheville, NC. To learn more about Augmented Reality contact Jeff Howell at (828)277-0706 or email@example.com.