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Project Spotlight: The Future Is Calling

  PROJECT: Outbound Phonecall Follow Up

We were engaged by a university who wanted to reach out to potential students that had exhibited certain behaviors, like beginning an application but not completing it- the student version of a ‘cart abandon’. The university wanted to follow up with these students to see what questions they may have and any other information that could be gained.

  INDUSTRY:  Higher Education

  CLIENT:  University Marketing Firm

  CLIENT COMMENT:  “The results of this outbound project were so surprising,  we going to use this same approach with our other clients.”

  SPECS: We determined for this project we would make three calls to each student:

1st call – no voicemail

2nd call (3-5 days later) – leave a voicemail

3rd call (1 week later) – voicemail and callback number.

For this project, we used our college aged operators so that the student would feel like they were speaking to a peer.

Results: As the demographic of these students were digital natives, they were very receptive to phone calls, even eager to speak to someone on the phone. They made it easy to gather segmentation data that will be valuable for future campaigns.

56% CONTACT RATE

20% REFERRAL RATE TO AN ADMISSIONS COUNSELOR

 SERVICES EMPLOYED:

PROMOTIONAL PRODUCTS

DIGITAL PRINT

OFFSET PRINT

CREATIVE SUPPORT

WAREHOUSING & FULFILLMENT

MAILING SERVICES

24/7 CALL CENTER

MARKETING AUTOMATION PORTAL

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