Cross Channel

Get Your Message Heard

Cross (kraws, kros) Chan·nel (chan-l)

1 noun, verb, adjective. Use of one marketing channel (such as direct mail or internet) to support or promote another channel (such as retailing).

The Daniels Group has spent the last 45 years at the epicenter of the cross channel marketing world. From print to inbound telephony, or online to direct mail.  We have the know-how to take your idea from concept to completion in all of your cross channel marketing efforts.  Get the right message to the right person in the right way at the right time.

Audiences today are bombarded by between 5,000 and 8,000 marketing messages per day. Cutting through this clutter to achieve your marketing objective requires a well thought out and integrated strategy to get the right message, to the right person, at the right time using a mixture of channels designed to capture attention, reinforce messaging, begin an interactive relationship with the respondent and facilitate and track response. This approach to marketing, known as “Cross channel,” (or Multi-channel or Cross-Media) simplifies the execution of campaigns, enabling marketers to easily replicate messaging across multiple channels. Recipients see consistent content and graphics, which builds recognition and helps to create an urgency to act.

Cross Media Marketing

Email     Social    Mobile    Website     Direct Marketing    Print Marketing    Targeted Variable Marketing   Telecommunications


To maximize the effectiveness of their marketing, marketers need to improve their understanding of customers. If a customer browses your site, but abandons the shopping cart, should a marketer treat these customers as a loss and trigger a message that tries to win them back? How does the marketer know they didn’t eventually make the purchase in a retail store?

Understanding the time, location, the device of consumers’ choice (mobile phone, laptop), and their preferences for when they check messages all play a key role in sending the right message at the right time.

React Based on Response:

If your response is meeting your goals,  we can help you use the new data to help increase additional response. If a message is falling on deaf ears, it’s time to retool the message and the vehicle in which it’s delivered. We can react on the fly and rethink in the midst of a campaign.

Deliver the Right Message:

In the way your customer wants to hear it. The boomers want a certain message, the X’ers another. And not only should the message be different, but so should the vehicle.

Measurable Results:

What’s working? What isn’t? How do you know? Let us help you measure your efforts and deliver a campaign with huge increases in ROI.

Web Integration:

Using print to drive traffic to the web makes sense. It is widely acknowledged that the Internet enhances sales and response rate.

When integrated with insight and precision, print, the Internet, and personalization form a powerful marketing strategy.

Helping our customers determine the best and most productive use of these mediums and then executing a seamless integration is an important part of our “value proposition.”



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