The Neuroscience of Touch
We hosted a presentation by Sappi Papers today that explored the neuroscience of touch. Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sensory experience and how it influences emotion and decision making, establishing this sense as critical to any brand experience.
Watch as Dr. Eagleman explains the power of touch in marketing and how it can impact buying behaviors: